Acoustic needed a development team that could move at enterprise speed, but offshore partnerships were slowing them down with time zone gaps, communication friction, and inconsistent output. Metova replaced all of it.
Acoustic builds Acoustic Connect, an enterprise platform that integrates multichannel marketing, journey orchestration, customer data management, and analytics for major brands worldwide. Keeping a platform of that complexity moving fast requires a development team that's always in sync. Their previous offshore arrangement wasn't delivering that.
Metova stepped in with a dedicated 16-person nearshore team, software engineers, QA engineers, support engineers, and cloud specialists, each selected for both technical depth and seamless workflow integration. The result was a team that worked in Acoustic's time zone, matched their engineering culture, and consistently outperformed what offshore had delivered.
Acoustic Connect is a complex, always-on SaaS platform serving enterprise clients. The engineering demands are significant, multichannel execution, journey orchestration, real-time analytics, and customer data at scale. Their offshore development partnership created persistent headwinds: significant time zone differences meant delayed responses and misaligned sprints, while in-house staffing costs for oversight added overhead without adding output.
The combination slowed velocity, introduced quality inconsistencies, and made it harder for Acoustic's product teams to maintain the pace their enterprise clients expected. They needed a fundamentally different model, not just more developers, but the right team in the right location with the right cultural alignment.
Metova assembled a 16-person team purpose-built for Acoustic's stack and workflow, software engineers, QA engineers, support engineers, and cloud services experts. Each hire was selected not just for technical expertise, but for their ability to integrate into Acoustic's engineering culture and communicate in real time.
Operating in aligned time zones eliminated the async drag that had defined the offshore experience. Acoustic's product teams could collaborate with the Metova team in real time, unblocking issues, reviewing code, and shipping features at the cadence their platform required.
The cultural alignment between teams went beyond logistics. Metova's engineers embedded as genuine extensions of Acoustic's engineering org, contributing to platform enhancements on Acoustic Connect's multichannel marketing, journey orchestration, and analytics layers with the quality and consistency of an in-house team at nearshore economics.
From regulated industries to consumer platforms, Metova brings the expertise, process, and accountability to take your product from idea to impact.
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