FitOn is building the world's largest free fitness platform, 12M+ members, 1B+ workout minutes logged. Metova overhauled their release operations and back-end infrastructure to match the pace of their growth.
FitOn's platform had scaled rapidly across iOS, Android, and Apple TV, accumulating operational debt along the way. Multiple app versions in production simultaneously meant coordination between internal teams was increasingly manual, error-prone, and hard to audit. Each release cycle required significant overhead just to keep all platforms in sync.
Metova came in with a clear mandate: build the infrastructure and processes that let FitOn ship with confidence at scale, without adding headcount. Over three years, we embedded with their team to streamline release management, modernize back-end systems, and cut operational costs significantly.
Managing iOS, Android, and Apple TV releases in parallel meant any process gap rippled across all three. Back-and-forth coordination across internal teams consumed engineering time better spent building features. General planning, operations, and change management processes needed a complete rethink, especially tracking releases for audit purposes.
The cost of staying still was rising. FitOn needed a partner who understood both the technical depth and the operational reality of shipping consumer apps at scale.
Metova developed a robust back-end infrastructure that gave FitOn a single source of truth across all platforms. Release cycles became predictable. Coordination overhead dropped significantly. The team could focus on building features instead of managing release logistics.
On the cost side, we identified and eliminated inefficiencies in their Azure infrastructure, reducing cloud spending by 50% without impacting performance or user experience. That freed up budget FitOn reinvested directly into product development.
From regulated industries to consumer platforms, Metova brings the expertise, process, and accountability to take your product from idea to impact.
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